About Us

Thank you for visiting the Opt Offroad Marketplace! What started as a family pastime has grown into a full time family-run operation. But the passion for off-road adventure remains the same.

Jason Harbert, the owner and founder of Opt Offroad, has been an avid off-roader most of his life. Years of "wheel, wrench, repeat" with his family taught him the value of high quality, problem-solving parts.

As a consumer and weekend warrior that stayed involved in the offroad Toyota community, Jason naturally developed friendships with people in the industry. Meanwhile, the hobby YouTube account spread onto other social media platforms (with pressure from friends), and the business relationships solidified and grew. Then in 2019, the spark turned to flame and OPTOFFROAD.com was launched on Black Friday. The support from the community was overwhelming and humbling to say the least. We could not do what we do without that support, and we strive every day to honor it with integrity and transparency.

Since our launch, many new vendors large and small have been added to the Opt Offroad marketplace. Some of them have even been launched and grown right here. But the vision and cornerstone of this small business has remained the same since day one. "Support small shops, keep trails open" is more than a tag line. It's what we're all about, and it's only possible because of loyal customers like you! Every time you place an order on OPTOFFROAD.com, you are helping us contribute to CORVA and TREADLIGHTLY!, which helps protect trail access for off-road recreation. So on behalf of the Opt Offroad family and all our small business partners, THANK YOU!

Specializing in off-road parts for Toyota trucks, the Opt Offroad marketplace brings custom parts from small shops and fabricators, all to one place. Suspension and long travel kits, WIY parts, armor, and accessories for off-roaders, rock crawlers, prerunners, overlanders, and mall crawlers.